tag:blogger.com,1999:blog-35324813.post2079991328517503927..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Niche market expansionConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-57831525155962580932009-12-12T07:18:10.712-08:002009-12-12T07:18:10.712-08:00Daniel, thanks for your observations and explanati...Daniel, thanks for your observations and explanation about how this project came to be.<br /><br />Ottawa Renovates, in fact, traces its roots to the GOHBA Renovation Council's planning for this show. It is a long story but validates the importance of relationship-building in the business-to-business marketplace.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-24471658248019803302009-12-10T09:11:04.987-08:002009-12-10T09:11:04.987-08:00Mark - one small note: I believe the original Otta...Mark - one small note: I believe the original Ottawa Renovates was produced for Caneast's Home and Design Show in the fall, not the Reno show, wasn't it? <br /><br />Another point of interest is that the joint venture actually evolved out of my relationship with Ian through Strokes of Genius: when I went to pay my deposit for the January show I had asked about advertising in the show guide and his reply was that they weren't doing a full show guide this time round because of the conflict-of-interest issues with their previous publisher partner. Immediately, my wheels started turning and the conversation that started with "Well Ian, I actually wear two caps..." ended with an agreement in principle and a handshake. I point this out only because it further reinforces your point here about how expansion and joint ventures into other arenas can actually reinforce each other. So instead of having had to approach Caneast as "The guys who published that magazine we weren't too pleased with distribution-wise", we were able to approach him as "here's my check for $1000 to appear in your next show, how about you let us do the show guide - it won't cost you a cent." Kind of turned the relationship into more of a Be a "Member, Do Business with a member" relationship, rather than a cold call one (hearkening to your most recent post.) Anyway, should be interesting to see where this takes us!<br /><br />Daniel SmithDaniel Smithhttp://strokesofgeniuspainting.blogspot.comnoreply@blogger.com