tag:blogger.com,1999:blog-35324813.post4685983587077084462..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Affinity marketing -- Can you find the association?Construction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-14333999577717660472009-01-25T19:04:00.000-08:002009-01-25T19:04:00.000-08:00I suppose the easiest way to start an affinity mar...I suppose the easiest way to start an affinity marketing program is to work where you already have an affinity -- in other words, your associations, community groups, and the like (you can also parlay the affinites of your clients and suppliers). This is one place where cold calling (to develop the affinity relationship) will likely be less effective.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-54569894950908898382009-01-25T08:56:00.000-08:002009-01-25T08:56:00.000-08:00Excellent post Mark! You offer specific examples a...Excellent post Mark! You offer specific examples and real practical strategy here.<BR/><BR/>I am constantly on the lookout for great "joint venture"-type ideas, and "affinity marketing" is a great twist on that theme. <BR/><BR/>Thanks for this post, and if you come across any new stuff on affinity marketing, I will be among those who will eagerly gobble it up! ;)Anonymousnoreply@blogger.com