tag:blogger.com,1999:blog-35324813.post7542584668339185347..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Lead generation services: Some further observationsConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-79636520025447677322009-05-15T22:32:00.000-07:002009-05-15T22:32:00.000-07:00Mark, I agree this is the definition of a perfect ...Mark, I agree this is the definition of a perfect lead service. It is probably also uneconomical to sell this excep at a relatively high lead cost (perhaps 10 per cent of sales value) and really hard to do well except as a hands-on local provider. In other words, I haven't seen how you can scale the service up to serve enough clients to provide a really widespread solution.<br />I think a better approach is to help contractors understand how to develop and find their own leads -- and in the process, they may learn how to set up their own 'bird dogs' (or informal, local leads services) as part of their working environment.<br />Reyling on leads services is much like (but probably worse than) relying on referrals and recommendations: You are giving control of an essential element of your business -- marketing -- to another organization. This is usually not wise.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-68414421901327676762009-05-15T10:08:00.000-07:002009-05-15T10:08:00.000-07:00Mark you are correct that the smaller services are...Mark you are correct that the smaller services are providing better quality lead than the major commercial lead services. Many contractors who have contacted me since the post on the NARI site, are telling me they would rather pay more for a qualified lead. Qualified would mean that the lead is actually spoken to by a live human being who understands what to ask and verify. Other huge points are that the contractors are actually screened, not rubber stamped, leads are only sold to 3 or 4 contractors total, and the lead is someone who is looking for the same type of work that the contractor has signed up for.<br /><br />mark the coachmark the coachhttp://www.thecontractorcoachingpartnership.comnoreply@blogger.com