tag:blogger.com,1999:blog-35324813.post7571977720111245167..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: From sales pitch to trusted partnershipConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-35324813.post-73474727643446742292007-12-31T17:31:00.000-08:002007-12-31T17:31:00.000-08:00Sonny, the marriage comparison is really true. Of...Sonny, the marriage comparison is really true. Of course, considering my age of marriage, we will be very very old by the time we reach our 44th anniversary. Then again, from the initial date, and "lets be friends" it took 13 years to marry Vivian; a classic example of perseverence and patience (we've just celebrated our 14th anniversary).Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-73047872265720713902007-12-31T17:22:00.000-08:002007-12-31T17:22:00.000-08:00"A key element in branding success is to break fre..."A key element in branding success is to break free of the trannsactional mentality of "get the job done and be done with the client" -- "<BR/><BR/>I love that, Mark. You hit it right on the head.<BR/><BR/>"Transactional mentality"<BR/><BR/>It's the same thing with a marriage. Once the "I do" is said, the "project" isn't viewed as though it's complete. The relationship continues. Maybe that's why Barb and I still married to the same "customer" after 44 years.Sonny Lykoshttps://www.blogger.com/profile/13685665897880775993noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-46277814712480134182007-12-31T03:59:00.000-08:002007-12-31T03:59:00.000-08:00Sonny, this is absolutely true. An interesting th...Sonny, this is absolutely true. An interesting thing about branding is it is both immediate but extremely long term in orientation. A key element in branding success is to break free of the trannsactional mentality of "get the job done and be done with the client" -- results can be impressive short term (often in surprising ways) but the real business value is measured in years and decades rather than days and weeks.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-69805349150887872902007-12-30T23:21:00.000-08:002007-12-30T23:21:00.000-08:00Mark, Denning is 100% right on. I learned many ye...Mark, Denning is 100% right on. I learned many years ago the value of the Japanese business philosophy of building a business forever. Far too many in the constructoin industry worry about profit or loss per project. I was only concerned with profit or loss on an annual basis.<BR/><BR/>One cannot Brand themselves unless they are first trusted by the potential customer. And once that trust is earned, it must constantly be validated. as the project continues and after it's completed Trust is the foundation of Branding. Trust is also the foundation of any relationship, be it between spouses or a business and it's clients. And as professionals to each of our respective customers, we never stop playing the role of "advisor". And "advisors" continually research and innovate better ways to serve their customers. <BR/><BR/>I refuse to do business with any company, with whom I cannot trust. In fact, I often tactfully let potential customers know that I expect trust to be a 2-way street between us, because without it the relationship becomes one of adversaries where one-upmanship becomes it's basis.Sonny Lykoshttps://www.blogger.com/profile/13685665897880775993noreply@blogger.com