Alec Baldwin was great in this movie. That said, I don't think cold calling (and I've done plenty of it over my career) is overly effective in today's market. I believe it's expensive and often inefficient.
Making 100 cold calls may produce a lead or two, but what about the other 98 prospects who will no longer speak to you?
John P. Kreiss President & CEO MorganSullivan, Inc. http://www.morgansullivan.com/executive-search-blog/
John, I agree with you. Intelligent "cold calling" has its place -- of course this is not just running through a long list of 'business owners' but involves thoughtful, individual research and a real reason to call Pounding through long lists in the hope of finding one or two clients, however, I agree is counter-productive -- it is demoralizing to the salesperson who will often drift into rote calling, and irritates the many who don't want to be bothered but could possibly be future clients.
Alec Baldwin was great in this movie. That said, I don't think cold calling (and I've done plenty of it over my career) is overly effective in today's market. I believe it's expensive and often inefficient.
ReplyDeleteMaking 100 cold calls may produce a lead or two, but what about the other 98 prospects who will no longer speak to you?
John P. Kreiss
President & CEO
MorganSullivan, Inc.
http://www.morgansullivan.com/executive-search-blog/
John, I agree with you.
ReplyDeleteIntelligent "cold calling" has its place -- of course this is not just running through a long list of 'business owners' but involves thoughtful, individual research and a real reason to call Pounding through long lists in the hope of finding one or two clients, however, I agree is counter-productive -- it is demoralizing to the salesperson who will often drift into rote calling, and irritates the many who don't want to be bothered but could possibly be future clients.