See the new Construction Marketing Ideas blog archives for this post.
WARNING: Read client's comment re this contractor. My posting refers to his marketing ability. I have not been able to verify the quality of his work.
Editor's note: In attempting to update the link to provide Rob Norton's comment (see his comment below), I somehow deleted the original version of this blog posting (and comments). I retrieved them through Google Cache, but the posting dates do not reflect the actual time, except for ones from Rob Norton, onwards.)