tag:blogger.com,1999:blog-35324813.post160020639857169322..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Getting your (initial) marketing signals rightConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-65646290307629277602008-08-12T07:19:00.000-07:002008-08-12T07:19:00.000-07:00Sebastien:Thanks for these points and suggestions....Sebastien:<BR/>Thanks for these points and suggestions. I think even more important than marketing materials (though these need to be there) is community 'presence' and respect -- and here the local HBA may be the place to start (or if he wishes to get closer to clients directly, to relevant church, community, or special interest groups.) I don't think he can compete directly with the 'under the table' guys -- he will need to focus on his niche, but needs to keep the marketing both simple and inexpensive.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-44645624568340698472008-08-12T07:11:00.000-07:002008-08-12T07:11:00.000-07:00Hi Mark,I just read your reply and it, once again,...Hi Mark,<BR/>I just read your reply and it, once again, made alot of sense. I however think you didn't fully capture the essence of the question. <BR/><BR/>The way I saw it, this builder is having problems justifying his pricing to potential buyers in his new region. If his competition is not building to code and cutting cost to build a proper home, they to probably don't have websites. I do agree with your point that every business should invest in having a respectable presence on the web. <BR/><BR/>If I were that builder I'd apply all of your suggestions but before that I would instruct my sales team to feature what buying a home is all about. Making sure they hit on the reasons why a quality home will in the long run be a much better financial investment for the buyer. That saving a few thousands of dollars might be appealing right now, but when you take in consideration that you'll stay in your home for many years and what you'll need to invest in repairs during that stay will cost you alot more than the inital savings made.<BR/><BR/>This builders first step to gain credibility and respect should be to provide homebuyers with the tools, guides, fact sheets which will help them evaluate the quality of a construction and the repercussions of a bad construction. Buyers are then given the power to decide what's most important to them, price or quality. At the end of the day if he truly is ahead of his competitors he'll get the resutlts he's looking for. Now that would make for great testimonials on his new Website!<BR/><BR/>Sebastien Lessard<BR/>www.newhomeassociation.caSebastienhttps://www.blogger.com/profile/11925212981371194217noreply@blogger.com