tag:blogger.com,1999:blog-35324813.post2227256351534900958..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Other opinions about "client satisfaction surveys"Construction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-74172901801277299442008-04-03T08:27:00.000-07:002008-04-03T08:27:00.000-07:00Jim, thanks for your offer. I may take you up on ...Jim, thanks for your offer. I may take you up on it later. Cleveland is on my "to visit" list especially because I have a friend there (we met through the Internet and personally in Ottawa/Toronto) who taught me more about turning airline loyalty programs on their heads (for the client/flier's benefit) than anyone I know. The experiences have given me a lifetime of stories -- including how I invited 20 friends/employees to $150 hotel meals here "paid" for by 20 handicapped Thai nationals! <BR/><BR/>I think the challenge is that much "client satisfaction survey" practice is done poorly and offensively -- business people like me receive as many unwelcome 'survey' calls as we do uninvited calls from scripted telemarketers. Third party surveys may cash a fresh perspective on a business stuck in its ways (and believing its own propaganda) but I still see a real place/importance for measuring this yourself, with sensitivity and direct communication/feedback.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-9397851337077233202008-04-03T08:08:00.000-07:002008-04-03T08:08:00.000-07:00Mark,Thanks for the invitation to your blog. Grea...Mark,<BR/><BR/>Thanks for the invitation to your blog. Great Site! I don't know how much of the construction marketing community is blogging yet, but my hat's off to you. I think you've established a service that will add great value to the industry.<BR/><BR/>In reference to your thoughts on Client Satisfaction Surveys, I don't view Ford's idea of a business reply card as a substitute for client interviews, but as an additional tool in the arsenal for gaining feedback, opinions, and insights from clients, prospects, stakeholders, and influencers.<BR/><BR/>To be honest, there's no comparison between the two of them. Client surveys allow the opportunity for probing and dialogue that a reply card doesn't, and it allows organizations to obtain a comprehensive snapshot of the market's perspectives at a particular point in time rather than piece meal, through the occasional submittal of reply cards.<BR/><BR/>Here's my challenge to you Mark. If you're ever in Cleveland, stop by our office and I'll show you some examples of the richness of critical opinions and insights that we obtain through client satisfaction surveys.<BR/><BR/>If I don't convert you to a believer in the tremendous value and executability of client surveys, I'll treat you to a Cavs, Indians, or Browns game. The Browns will be tough this year, mark my words.<BR/><BR/>But if I do convert you, you treat me.<BR/><BR/>Best Regards,<BR/>Jim McKeenAnonymousnoreply@blogger.com