tag:blogger.com,1999:blog-35324813.post3091348386366626561..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Defining qualityConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-35324813.post-28990726955705201892007-11-26T18:42:00.000-08:002007-11-26T18:42:00.000-08:00This is a good one, Mark. But, addressing it from...This is a good one, Mark. But, addressing it from a remodeler’s perspective, let me add two questions: Who defines quality? And for those who define quality, what criteria do they use?<BR/><BR/>A short story. About 25 years ago, as new franchisees, we built our first Lindal Cedar house, a large house on a lake, and for a very wealthy family. The Project Manager, Jeff, that I put in charge was an exceptional carpenter who took a lot of pride in his workmanship. As such, he also demanded the same caliber of workmanship from our subcontractors.<BR/><BR/>During each time the family visited the house as we were building it their only considerations were usability of the rooms, conveniences, and the overall look. And during each visit not a single family member ever made a single comment or compliment about the “quality” of the trim work, cabinet work, drywall, wall paper, tongue and groove cedar ceilings - nothing.<BR/><BR/>MeanwhiIe, I continually received the same complaint each week or two from Jeff - that no family member ever mentioned the time, trade, and management skills he utilized to assure it was as perfect a house as anyone could ask. And especially his own workmanship.<BR/><BR/>Since then I’ve had many customers tell me “That looks good”, or “Looks good enough to me” when it didn’t, and I wasn’t finished.<BR/><BR/>So as I originally asked, Who defines quality, and using what criteria? Obviously it’s the customer, not us. And because each customer, other than the very basics, have different expectations, reasons, and priorities for their purchase. I guess that’s why some will get a cup of coffee at MacDonalds for 90¢, while others wouldn’t be caught dead there, opting instead to drop $3.00 at Starbucks for the same cup of coffee. As is said, “Beauty is in the eye of the beholder.”Sonny Lykoshttps://www.blogger.com/profile/13685665897880775993noreply@blogger.com