tag:blogger.com,1999:blog-35324813.post4296303323552762716..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Are you delivering the "branded experience"?Construction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-82849658153087173722008-10-24T07:21:00.000-07:002008-10-24T07:21:00.000-07:00Mel, yes, a great solution -- you are right that i...Mel, yes, a great solution -- you are right that in inviting the client to discuss and agree on feedback mechanisms early in the project, the follow up will be much easier. Brilliant!Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-83909459357407163682008-10-24T07:14:00.000-07:002008-10-24T07:14:00.000-07:00Hey Mark,The article "Soliciting Client Feedback" ...Hey Mark,<BR/><BR/>The article "Soliciting Client Feedback" outlines a basic strategy that I've used with success over the years. You can read it at the following link:<BR/><BR/>(www.bizedge.biz/client_feedback.htm)<BR/><BR/>An important step in getting good feedback is to get the client's buy-in at the outset of the project. I advocate a "service benchmarking" meeting where client expectations for the working relationship are uncovered and mutual responsibilities are outlined. One goal of that meeting is defining how feedback from the client will be obtained (means and frequencies). I document what we agree on and send it to the client for confirmation.<BR/><BR/>When I've pursued client feedback proactively, I've had few problems getting it. It may take some persistence at times, but remember, the client already agreed to help. So I've not had a situation where the client seemed irritated or otherwise uncomfortable in responding to my inquiry.<BR/><BR/>Hope this helps.<BR/><BR/>Mel Lester<BR/>www.blog-bizedge.bizMel Lesterhttps://www.blogger.com/profile/07365741168597409377noreply@blogger.com