tag:blogger.com,1999:blog-35324813.post4965667623422177774..comments2024-03-23T03:39:09.089-07:00Comments on Construction Marketing Ideas: Being firstConstruction Marketing Ideashttp://www.blogger.com/profile/16968597544299489425noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35324813.post-39349730433635024722007-11-17T11:22:00.000-08:002007-11-17T11:22:00.000-08:00Thanks, Sonny for the comment. I'm sure we both s...Thanks, Sonny for the comment. I'm sure we both see enough people in this business beating their brains out chasing "leads" without appreciating that a little thinking and focus could give them hugely profitable businesses, especially since effective marketing is not as widely practiced as it should be in the sector.Construction Marketing Ideashttps://www.blogger.com/profile/16968597544299489425noreply@blogger.comtag:blogger.com,1999:blog-35324813.post-16442496557972267122007-11-17T08:45:00.000-08:002007-11-17T08:45:00.000-08:00Mark, as usual, a great column, especially when yo...Mark, as usual, a great column, especially when you state:<BR/><BR/>"So, you are a general contractor, a sub-trade, an architect, engineer, or consultant. You need to find a place where you are 'first', not just better. This isn't as hard to do as you may think. Just consider your strengths, and define your uniqueness, perhaps by geographical or topic speciality, or some special service offering. Focus is good -- the minute you say you can do everything for everyone, you lose. I recommend you not spend too much time thinking about your competition; think instead about your special strengths, and unique offer that will allow you to be first in your clients' minds."<BR/><BR/>And I've had "Positioning" for several years and would highly recommend it to every business owner.Sonny Lykoshttps://www.blogger.com/profile/13685665897880775993noreply@blogger.com