This posting by Mel Lester is worthy of careful reading.  He addresses the challenges of selling professional services when you are not a...

The Society for Marketing Professional Service ( SMPS ) provides many really effective networking opportunities. In the online community, ...

Mel Lester ' s description in his blog entry, Success, for a Change , of how a company successfully changed its business model to make s...

This chart from Mel Lester's E-Quip blog suggests that loyal clients occur when their experience is consistent, intentional, differenti...

If the common denominator at the SMPS conference is the best way to succeed in marketing AEC services is by generously sharing insights an...

Fellow SMPS member bloggers Mel Lester (left) and Tim Klabunde discuss the finer points of blogging at the SMPS conference in Denver. W...

Consultant Mel Lester has started E-Quip Blog: Practice Management Insights for Managers of A/E Firms , which obviously qualifies for a pe...