Burning the feeds

I don't exactly know how Feedburner came into being, but this Google-owned business is helping to reshape the blog with its adaption of RSS feed capacity, and easier access to measuring tools and resources. I now have a clear indication of traffic, interest, and referrals, and it is interesting to see where and how the visitors are arriving.

Friday and the weekends are slower, of course, than weekdays (though things pick up a bit on Sunday). This weekend is the Canadian Thanksgiving holiday, so things will be a little quieter.

RSS feed capacity is relevant, of course, if you are updating your blog and/or website(s) frequently. The system may be useful as a supplement to email 'blasts' if for example, you are seeking sub trade bids, or you have an active project where you want a lot of people to know the details.

I respect that your time is precious -- and most construction businesses will find little reason to update their blogs or websites frequently. After all, the payback here is slow and may be difficult to measure at first.

But if you have an active blog and want to increase its effectiveness, you'll want to burn some RSS feeds!

Here, by the way, is a sampling of keywords used to find my blog today. I'm not sure how anyone got anywhere with the keyword "t" but there it is:

Search for "marketing philosophy construction" 1
Search for "advertising features ideas" 1
Search for "role of marketing + "construction marketing"" —
Search for "t" 1

Search for "top construction building ideas" 1
Search for "ideas for new construction businesses" 1

The RSS Feed

This stuff is really over my head. I've tried to comprehend it, but still scratch my head about the implications of the little icon I've just pasted at the bottom of the page -- but know it will be helpful if you want to be sure to receive this blog every day, rather than search for it on your own.

As I understand it, the RSS feed will 'send' the blog as it is updated to your computer if you have one of several RSS feeders installed. (Alternatively, you can elect to receive the blog by email). In essence, the RSS feed capacity allows you to subscribe to the blog. (This is a different subscription than the the offer to our bi-weekly electronic Construction Marketing Ideas newsletter, which we email to you once you request it.

The RSS feed set-up has tracking capacity, so it will be interesting to see how many (or how few) readers of this blog choose it. I'm not expecting huge crowds. But if you wish to keep abreast of technology, it doesn't hurt to know how to use these tools.