Construction Marketing Ideas

Permission marketing

Look at these two postings on Seth Godin's blog.

The first describes how things were done right (in his view):

http://sethgodin.typepad.com/seths_blog/2007/01/the_140_million.html

The second describes how things were done wrong (also in his view):

http://sethgodin.typepad.com/seths_blog/2007/03/spammers_and_pr.html

More ideas tomorrow . . .