Passion, persistence and effective marketing

Over the years I've heard several people say "It takes nine to 13 impressions" for your construction marketing message to be absorbed. In other words, if you just try once or twice, few will respond. The advice is to find ways to continuously keep in front of mind of potential clients, and ultimately they will respond.

Trouble is, how do you know if your persistence will be effective, and when do you cross the line to irritate and intrude on people who want nothing to do with you -- or your business? And are all forms of persistence really effective, or are you just walking on a frustrating, failing, treadmill?

If your persistence is in line with your values (and passions) and your values, passions and business are in alignment with those of your current and potential clients, you will succeed. If not, you won't.

If you achieve this alignment, your persistence will almost seem natural, comfortable, and might not even feel like "persistence". Otherwise, you will feel you are constantly fighting a battle you can't win.