How much is a lead worth to you?

I know, the obvious answer is "it depends". Clearly a high-value referral lead for a high margin project is worth more than a one-of-many lead for a small job.

But there is a purpose in this question to see if you've measured your cost-per-lead. This information is useful in assessing your marketing performance and, if you have sales representatives, their results.

You can view the results of the poll and find more details at the primary Construction Marketing Ideas blog.

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