The answer is "yes" -- though remember, social media is a process, not a magical cure or fix-all.
The key to successful social media application is to (a) be sociable and (b) to respect/communicate and listen to your current, former and potential clients.
I've written a book on the topic and you can purchase it from Amazon.com or other ebook retailers (just search by keywords social media, construction, or if you wish to support my vanity, my surname, buckshon!) The book is $4.95.
(If you've advertised in any of our publications or purchased my full-scale Construction Marketing Ideas book, please email me and I will send you a link where you will be able to download your free copy.)
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