The writers advocate that growth occurs when a business's leaders can truly empathize with customers, to the point of knowing and understanding them far more than from the simple product/service transaction perspective. They suggest that if you can see into your clients' real interests and needs, you'll capture insights into innovations and product/service ideas that will truly make their lives better -- and of course, help your business to grow.
Simple, eh. How much time do we spend on our internal processes or in dreaming up new products/services, and how to market them, when we could find what our customers really want and need by truly caring about their interests? Of course, if we develop products/services that truly appeal to our best current customers, we won't need a huge marketing budget, either.
Have you learned about new ideas, products or services by empathizing with your clients? Please feel free to share your observations by commenting or emailing buckshon@constructionmarketingideas.com.
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