I've just discovered -- and permalinked -- Ford Harding's blog. Harding is the author of several important books including the classic Rain Making: The Professional's Guide to Attracting New Clients a staple of the Society for Marketing Professional Services (SMPS) certification program.
I rediscovered Ford when I discovered that SMPS vice-president Lisa Bowman had a presence on linkedin.com. When she accepted my invitation to link, I discovered she had one existing link --to Harding -- who is somewhat more advanced than either of us, with 216 connections and eight recommendations.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
4 years ago
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