Seth Godin's Meatball Sundae (review by Copyblogger) is an intriguing bit of writing -- the 'hook' sends you in a direction the opposite of what you would expect; taking you right back to the ringing endorsement. But the concepts here are really important in the current marketing environment. New media and resources are effective at marketing and selling new types of things ; they could well be a waste of time if you are hoping to get results selling 'old stuff'.
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