Truly successful businesses should be:
- Providing a product/service that people or organizations need.
- Providing that service/product better than the next company.
- Resilience to weather the inevitable bad times associated with business cycles.
- Businesses should be designed and operated for the long-term.
- It is important to always treat clientele with respect. Clients often remember the personal interaction as much as the service/product.
- Have realistic expectations for business development/growth – this is why a long-term vision is required.
- Believe in the product/service being offered. It should be something that speaks to you as a person.
Alfred Simpson provided this advice from his son, who has built a highly successful research/consulting business relating to native land claims. The Simpsons are members of a First Nations band. Alfred lives modestly, in a rent-controlled apartment and takes public transport to get around.
Simpson is beyond brilliant. He is at the 99.997 per cent intelligence level -- that is, if you gathered 30,000 people in a community, he almost certainly would be the smartest person. I'm not sure of his son's intelligence, but expect it is at the same rarefied level.
I explain how I came to meet Simpson in the "other" Construction Marketing Ideas blog. Through a most unusual set of circumstances, my first-and second-degree network now includes about 150 geniuses.
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