Image from "iPods are not machine washable". by Geoff Richards. Seems I had better luck than others (or simply let it dry out longer!)Last week, Vivian thoroughly washed and dried Eric's inexpensive iPod in our new Miele Washer and Dryer. She chose the Miele after carefully evaluating the other brands -- and reading horror stories about machines that failed to deliver, or worse, broke down just after the short warranty period. We didn't research the I-Pod so thoroughly. We simply purchased the cheapest model on sale at Costco.
So, last weekend, imagine the dejection around our house when Vivian reported that the electronic device had been in Eric's pocket and (probably) had given it a truly thorough clean. We let it dry out, but nothing happened. Dead iPod?
Yesterday, I tried a long shot, plugging it into my laptop to see if it would recharge. Within minutes, the iPod came back to life.
Ah, for Brand Harmony. The washer and dryer that can thoroughly clean but not damage sensitive electronic equipment. And the cheap electronic device that can withstand serious tumbling, high pressure water, and intense heat from the best highest-grade domestic appliances on the market. Success.
Can we achieve the same standards in our own businesses, or something approaching that? Well, if our trades people care so much they insist on first-rate quality (but not super-high prices); if our architectural or engineering drawings are well executed and don't contain impossible inconsistencies, and if we can quickly find, resolve and co-ordinate problem solving issues, do you think our businesses would have trouble finding repeat customers, or receiving approval for valid change orders? (Yes, I know, sometimes we do everything right and still are screwed. This is the real world, not fantasy, after all.)
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