Construction Marketing Ideas

Rainmaking intrigue

This article, promoting a commercial 'rainmaking' service' offers some intriguing ideas regarding systemic lead development and marketing to high level executives.

http://www.nucifora.com/art_180.html

I can't recommend the company recommended in this promotional story -- I've never used the promoted service, and the story is presumably 'planted' by someone representing Corporate Rain, Inc.'s interests. But the systematized lead development and sales strategy may well be valid, and you could apply some of these concepts in your own business.