Construction Marketing Ideas
Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts
Thursday, July 05, 2012

"Come from behind" construction marketing wins

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In recent weeks, I've become far more aware of how it is possible to dislodge a leader and achieve construction marketing success even w...
Monday, June 25, 2012

Construction marketing conventions: When they work, when they fail

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Tonight, I received some advertising copy from an individual who had achieved some marketing success.  He got through to me with a tempt...
Wednesday, October 21, 2009

Craftmanship or Systems: Which is best?

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The Mountain Equipment Co-Op building in Ottawa, one of the award-winning projects of Christopher Simmonds Architect . Yesterday, I met with...
Thursday, January 31, 2008

Convention and creativity

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"Mediocrity: It takes a lot less time and most people won't notice the difference until it's too late." One of the most i...
Thursday, December 13, 2007

DeWalt -- Customers, innovation and marketing

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One of the privileges of 'cracking' the airline pricing/service systems is my ability to use Air Canada's Maple Leaf Lounges fo...
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