Showing posts with label
innovation
.
Show all posts
Showing posts with label
innovation
.
Show all posts
Thursday, July 05, 2012
"Come from behind" construction marketing wins
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In recent weeks, I've become far more aware of how it is possible to dislodge a leader and achieve construction marketing success even w...
Monday, June 25, 2012
Construction marketing conventions: When they work, when they fail
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Tonight, I received some advertising copy from an individual who had achieved some marketing success. He got through to me with a tempt...
Wednesday, October 21, 2009
Craftmanship or Systems: Which is best?
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The Mountain Equipment Co-Op building in Ottawa, one of the award-winning projects of Christopher Simmonds Architect . Yesterday, I met with...
Thursday, January 31, 2008
Convention and creativity
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"Mediocrity: It takes a lot less time and most people won't notice the difference until it's too late." One of the most i...
Thursday, December 13, 2007
DeWalt -- Customers, innovation and marketing
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One of the privileges of 'cracking' the airline pricing/service systems is my ability to use Air Canada's Maple Leaf Lounges fo...
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