Discover your free Construction Marketing Ideas Email Newsletter

Saturday, December 16, 2006

Video revolution

Yesterday, I visited the elctronics store and purchased my first video camera for the computer. I spent the money because I realize that it is important to understand the impact of the video (and sound) revolution on the internet. With high-speed service now the rule rather than the exception, the capacity for video and audio communication takes the Internet in entirely new and exciting directions. It also has implications for the construction industry marketing practices.

Many websites of course now have construction progress photo sites. Other publishers have been touting the advantages of construction video -- in some cases using the supplier-relationship techniques that were until recently the main way we sold advertising. (The ads are not purchased in this model so much to attract new clients as to keep current clients happy.). You may find some insights in this article I published several months ago:

As in the case of the written word, the availability of the new technologies creates plenty of opportunities for the good, bad and downright awful. Previously entry costs for video production and distribution were so high that the only people playing the game were professionals. Now anyone can do it, and this results in some very bad stuff making it to air.

Nevertheless, I believe if you are serious about construction marketing you must be well aware of the new techniques and technologies, even when they don't immediately correlate. You may wish to review Ken Main's observations regarding print media and podcasting, here:

Within a few weeks you'll see my inagural video. I certainly am not going to show anyone my early test videos, but I don't expect my initial entry into the video world will win any awards for brilliance. Nevertheless, I appreciate that the media world and marketing is much more multi-faceted and comprehensive than it has ever been in the past; and being aware of what is possible in video is as important as understanding how a fax machine worked a few years ago.

No comments: