You will find some simple truths in this blog posting, Rain Making by Deduction, from Ford Harding. His basic premise: Relationships are the key to rainmaking success, and successful relationship development (and maintenance) is found in both the quality and quantity of your relationships. He also asserts you can't build a relationship without personal contact.
For marketing, he writes:
- The goal of marketing is to help you meet people and develop relationships with them (by giving you reasons to contact them).
- Marketing efforts that don’t do one of these two things are probably not worth the investment.