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Sunday, February 18, 2007

Recreating Washington Construction News

Last night, in a flash of inspiration, I recreated Washington Construction News as an online publication. I took a portion of our old electronic readership list, and melded it with materials (both new and from recent archives) into a new e-letter, and sent it out. Using the Constant Contact software, the entire process took about 90 minutes. (The URL link here takes you to the website, not the actual newsletter, with its own distinct contact. For a sample of the actual electronic newsletter, you'll need to request it by emailing me.)

It is early to say whether this test will lead to something more significant and permanent. Reflecting the nature of the project, readers will find virtually no commercial messages and lots of original content. I'll measure feedback through reviewing the 'open' rates, click-throughs, and most important, any reader comments or assessments.

If you would like a sample copy of the experimental WCN newsletter (which may become a template for our other publications and market areas) please email me directly at

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