Michael Stone has announced a free webinar about advertising this Saturday. I'm interested in attending, and think you should too, if you can. Here is the reference on topics at his Markup and Profit blog:
- Discuss how to calculate how much to spend
- Review the types of advertising that are now working best
- Analyze how to apportion your advertising dollars
- Discuss where to advertise
- Explain what times of year provide the greatest return on your dollar
Sounds pretty useful!
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