Metrics; The SMPS Marketer article and survey

After several months, my story: Marketing Metrics: Measuring Your Results has been published in The SMPS Marketer.

You can read it by clicking on this link, or by visiting the Wordpress version of this blog at http://www.constructionmarketingideas.com.

The article makes the point that measuring your marketing methodologies is an important element in achieving business success, but acknowledges that this isn't always an easy thing to do (and that some highly successful architectural, engineering and construction businesses don't have formal measuring programs.)

P.S. Can you catch the typo that might really impact my ability to measure the results, and figure out how I solved the problem? You can email your observations (and I'll measure how many answer.)