Discover your free Construction Marketing Ideas Email Newsletter

Saturday, December 05, 2009


Yesterday, because of my screw up, I created stress and emergency planning responsibilities for others. As manager of my son's minor hockey team, I booked the team into a "contact" tournament, when our league plays by non-contact rules.

Not everyone reading this blog knows much about hockey, but it is the major sport in our region and at professional level can be quite intense and physical. Body contact rules are in place to ensure younger players and those without training in the more forceful aspects of the game are not put at risk.

But, in going ahead with the tournament booking, I failed to check a website which would have confirmed we were heading into the contact space (at age 11-12, many leagues consider the kids old enough to play contact hockey, but our district doesn't, at least for recreational or house league play.)

Parents arriving early saw intense body checking and naturally were fearful for their kids.

On arriving at the scene, our coach convened emergency meetings with parents and the tournament organizers. He took responsibility and leadership to obtain the tournament organizers' co-operation in arranging unofficial rule modifications, gave the players a crash course in some things to watch out for, and (after concurring with the parents), decided to go ahead with the tournament, with the understanding that if conditions appeared unsafe on the ice, we would leave the game immediately.

As it is, all went well, the kids had a great day, and we ended up dead last.

Can lessons be learned from this experience relevant to Construction Marketing?

Details are important, even for non-detail people. A simple check with one website would have avoided the problem.

Mistakes can create opportunities. We all learned from the experience, and I think grew. Our kids saw how hockey can be played differently -- but were reassured after the day that we would properly revert to our own league rules.

Cultural and rules variations can exist within specialized areas. Smiths Falls and St. Isidore are the same distance from Ottawa, but the separate leagues play by entirely different "contact" rules. We should not forget these nuances in our marketing because they can be important.

One person's error can affect many. Here I feel the pain (and relief that all went well).
We must accept responsibility for our decisions and actions. No one else is to blame. Notably, our coach accepted responsibility for MY mistake; he needed to quickly adapt and adjust the program to accommodate the special circumstances here.

No comments: