Christmas Day and Construction Marketing

Reprinted from the Construction Marketing Ideas blog, Dec. 25, 2009.

How will you remember 2010? For some, it has been a year of genuine turmoil and struggle, as formerly thriving businesses faced painful retrenchments and struggled to survive. Some readers lost their jobs, some their businesses. Conditions in Canada were better in 2010 but the U.S. economy remains in difficult shape -- and there are warning signs ahead here, as well. However, we discovered some bright beacons for the future. We have started to make the transition to electronic-based rather than print publishing, a trend I believe will escalate in the next few years, with our business earning most of its revenue through non-print media within about three years. We also discovered how timeless business principals distilled by our consultant Bill Caswell of Caswell Corporate Coaching Company could help our (and your) business both weather the storm and restore its capacity to thrive. Most importantly, we realized how important traditional values and relationships are in the electronic age. Architectural, engineering and construction businesses thrive by delivering top quality services -- built on relationships founded in respect and integrity. Best wishes for the Holiday Season and Happy New Year! Mark Buckshon President Construction News and Report Group of Companies P.S., as a year-end thank you -- and to continue my learning process about new media, you are welcome to attend the year-end live video broadcast at 11 a.m. on Dec. 31.  For free registration information, please visit this site.