Say, for example, you are interested in commercial and industrial roof work. Your market will be truly different from residential roofers. (See my classic Canvassing in Columbus posting.)
I decided to purchase Eric Heath's ebook: How to Create a Roof Lead Machine, after reading his Roofyourworld.com blog where he described how some people buy the inexpensive book and quickly request a refund. This refund request rankled Heath:
“I would like a refund, see I looked for a couple of minutes. I’m a small residential roofer so this info doesn’t apply to me. I don’t have a commercial contractors license so I couldn’t get the jobs if I wanted to.”
Heath issued the refund, but expressed his frustration at this contractor's narrow-minded view of things.