Here's a video where I outline the options and choices for obtaining media publicity for your business. Publicity is probably the most cost-effective marketing approach -- behind enhancing and encouraging referral and repeat business, of course -- but is much more challenging to plan and co-ordinate than conventional advertising and sales approaches.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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