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Sunday, February 21, 2010

Putting things into perspective

Construction businesses which succeed with healthy relationships and repeat businesses almost always have real challenges in adapting to a marketing-focused approach to their enterprise, but the process is much easier if you think about what you are doing well, and focus on how to extend/enhance the successful processes.

By proactively enhancing your relationships, and by engaging in simple structured and measurable programs to enhance and increase your referral business, you'll achieve substantial -- and virtually immediate -- results for virtually no financial investment. In fact, you may save money, by cutting proposals and "bid chasing" for projects and jobs you don't have a chance of winning.

I'll explore these ideas, and more, in tomorrow's Construction Marketing Ideas blog at

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