Michael Stone's recent blog posting: Advertising works!
The challenge is that many otherwise successful contractors "rely" on word of mouth and referral business. The good news is that if you have (in good times) enough of this business to survive, you will likely do much better with effective advertising . . .
But . . . when you first go into the advertising space, you may find you are pouring good money after bad (spending money with little or no results).
There are ways around this problem, which I periodically outline at the "real" Construction Marketing Ideas blog and in my Construction Marketing Ideas book
The risks of an invitation to take on a large volume project - [image: developing business] Michael Stone has posted comments about a developer/general contractor’s offer to subs, worded like this: We are in receipt o...
8 hours ago