Advertising works, really

Of course since we sell advertising for a living, I cannot disagree with Michael Stone's recent blog posting:  Advertising works!

The challenge is that many otherwise successful contractors "rely" on word of mouth and referral business.  The good news is that if you have (in good times) enough of this business to survive, you will likely do much better with effective advertising . . .

But . . . when you first go into the advertising space, you may find you are pouring good money after bad (spending money with little or no results).

There are ways around this problem, which I periodically outline at the "real" Construction Marketing Ideas blog and in my  Construction Marketing Ideas book