I head down memory road in this posting in the Construction Marketing Ideas blog.
This 2006 image shows the late Sonny Lykos (right) with Michael Stone.
For some of Lykos' insights -- he hated "free estimates" -- see this earlier posting about The Process, which showed how he escaped that trap.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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