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Sunday, June 27, 2010

The Construction Marketing Ideas webinar

is scheduled for July 8.  If you register by June 30, however, you will receive a free copy of my Construction Marketing Ideas book.  For additional information, visit

For additional insights and observations about Construction Marketing, you can visit the Construction Marketing Ideas blog which is updated daily at

Sunday, June 20, 2010

Fresh ideas for architectural, engineering and construction industry marketing

About a half year ago, I moved the Construction Marketing Ideas blog. The new blog is updated daily with lots of information and insights into issues relating to marketing for the construction industry. As well, links and resources are updated -- and you can view videos and other materials related to construction industry marketing.

This site remains in place largely because of the archives: Lots of useful earlier postings which you may wish to refer or can discover through your Internet searches. And of course you can also link from here to the Construction Marketing Ideas book page.

Wednesday, June 16, 2010

Another positive review for Construction Marketing Ideas

Today, I really received a surprise in opening my email.  London, England construction marketer and consultant Chis Ashworth wrote in his Competitive Advantage Newsletter:

Mark Buckshon is a journalist who publishes regional construction industry publications in the US and Canadian market. He is also a prolific Blogger.

Construction Marketing Ideas has been written for the North American Architectural, Engineering or Construction (AEC) business, but has much of relevance to those same companies in the UK. If you are not in this group it is still well worth a read as it contains plenty of useful ideas.

Many of his suggestions have been drawn from a few key businesses that he has got to know and all are practical. He also provides a number of useful references for further reading. The first half of the book sets out the foundations for an effective business, covering subjects such as brand, identifying strengths, customer relationships and the business plan. Then he moves on to make practical suggestions for promoting your business. For those who are not in small AEC companies, his views on the use of digital media will probably be most useful as they are based on practical experience.

Although there are a number of references to US organisations it is an easy book to read and contributes to a very small library of specialist construction marketing books.
This review is truly a wonderful surprise, because I didn't send the reviewer a review copy -- he purchased the book, like anyone else!

(The book naturally is written primarily for readers in the U.S. and Canadian market so indeed it focuses on organizations such as The Society for Marketing Professional Services which are relevant more on this side of the pond.)

Saturday, June 12, 2010

New, original content . . .

Is at the actual Construction Marketing Ideas Blog. I maintain this site largely because of its archives.

Wednesday, June 09, 2010

The book and more

At this site, I'll refer you to the Construction Marketing Ideas book.  However, you can find much more substance at the actively-maintained Construction Marketing Ideas blog.

Sunday, June 06, 2010

The media relations/publicity Webinar

We had originally scheduled this event a week ago, but just as I started, the audio/visual froze and I needed to abort!  Ouch.

I've rescheduled the Webinar for Wednesday, June 9 at 3 p.m.  As this is a make-up event to fulfill commitments to the original participants, I am not promoting it widely.

However, you can still attend for free if you've advertised in any of our publications in the past year and admission is half-price if you've purchased Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business.

Alternatively you can register for the event for $79.00 and we'll send you a free copy of the book.

Tuesday, June 01, 2010

New levels

Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction businessThese are interesting times, and some of the stuff happening behind the scenes makes for great stories.  But I'll keep it simple for now.

As we prepare to "restore" the design and all the features at the new Construction Marketing Ideas site, I'm maintaining daily substantive and hopefully useful postings there.  So feel free to head over for a look.