It appears my main blog site, http://www.constructionmarketingideas.com, is unavailable right now. I believe the problems are server related at my ISP as the error codes are appearing on all the domains.
This means updating postings will be delayed.
I wish I could share with you some of the lessons I've learned today. However, some marketing stories are not meant to be shared publicly. Although openness is often an asset (and I've found that truthfulness about everything -- including your mistakes and problems -- helps build trust and your brand), there are times when the cone of silence makes the most sense.
Oakland is a beautiful city. You can preview the Construction Marketing Ideas book here.
The special session is scheduled for Tuesday, June 1 at 3:00 p.m. You can find out more by clicking on the notice at the right of the page or here.
Tickets are $79.00 but if you have purchased the Construction Marketing Ideas book, you will save $40.00. The book retails for $39.95, so essentially your book will be free! (And though it is somewhat against my self-interest here, you can possibly save money by ordering from some online retailers such as Amazon.com.
Some of the topics covered int he Webinar are reported in the free booklet, The Art and Science of Publicity, which you can access at the real Construction Marketing Ideas blog.
Writers not surprisingly have a mixture of hope and fear when we learn our book is about to be reviewed. Thankfully, hope can turn quickly to grattitude if the review is positive. (I don't know what it feels like to receive a negative review yet for my book because I haven't received one.)
You can read the review of the Construction Marketing Ideas book on the Remodelcrazy.com site.
Yesterday, I received an email from the marketing representative of a major general contractor in Ottawa. She had heard through the grapevine that her company had been mentioned in the Construction Marketing Ideas book and wondered where she could purchase a copy.
I initially referred her to Google Books and the book home page, then decided to simply offer her a free copy (we've done thousands of dollars in business over the years).
She then explained to me how she had learned about the book. Her counterpart at the company's office in Los Angeles had purchased the book and was using it, asked her if she knew a "Mark Buckshon" in Ottawa.
Small world.
The book is selling an average of a copy or two a day, which won't put it to the top of the New York Times bestsellers list, but is certainly reasonable for a relevant but reasonably specialized topic.
You will find many elements of my Construction Marketing Ideas book
I know, the obvious answer is "it depends". Clearly a high-value referral lead for a high margin project is worth more than a one-of-many lead for a small job.
But there is a purpose in this question to see if you've measured your cost-per-lead. This information is useful in assessing your marketing performance and, if you have sales representatives, their results.
You can view the results of the poll and find more details at the primary Construction Marketing Ideas blog.
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We received another two orders for The Construction Marketing Ideas book today, bringing the total so far to 35. If that doesn't quite sound like a New York Times bestseller, it is okay with me. After all, the topic is somewhat specialized. You need to be a marketer or decision-maker for an architectural, engineering or construction business to find the book to be useful.
Fortunately, the early reviews are positive and I expect if you purchase the book either through Amazon
Again, you can view a sampling of the book at Google Books.
An impressive number of orders continue to arrive each day for the new Construction Marketing Ideas book. If you order from Amazon
If you would like a more personal touch, you can order the book directly from our business at the "real" Construction Marketing Ideas blog. The price may be a little higher (though it includes shipping both in Canada and the U.S.) but you'll be able to connect directly with me if you wish and I can autograph your copy.
You can also order the book directly from me as a PDF file for a price lower than any of the other options.
You can browse the book at Amazon but may find Google Books provides a more satisfying experience. The sample at Google Books is set to allow you access to 1/5 of the book's contents -- enough, I believe, to allow you to see if the content is relevant and useful for your business.
Of course you are guaranteed 100 per cent satisfaction or we'll refund you money in full.
Yesterday evening, in experimenting and testing some functions within Constant Contact, I inadvertently included some unplanned lists in a follow-up document offering a free booklet, The Art and Science of Publicity.
Three individuals requested the resource. You can access it as well by emailing publicity@cnrgp.com, of if you prefer, visiting the relevant page on the "real" Construction Marketing Ideas blog
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