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Wednesday, March 14, 2007

Additional value in publicity

A large part of our business is publishing profiles about businesses and projects, with supplier support advertising. The features are generally quite successful for everyone concerned -- advertisers enhance their 'connection' with key clients (and we respect them as our key clients, as well), and the profiled organization obtains the benefit of editorial-type publicity which can be used in a variety of formats.

Publicist Ronn Torossian from New York outlines how editorial publicity can be extended byond the original publication in this blog entry.

His point applies to all media publicity, not just our features, of course, and is just one reason you should focus a significant portion of your marketing resources on media relations and publicity.

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