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Wednesday, August 15, 2007

Natural video marketing

I continue to be impressed with how Paul Spry of Spry Construction in Louisiana uses video and YouTube for his marketing. Note this latest posting, in response to another YouTube post inviting comments about what you are fussy about.
Note how he reinforces his brand (environmentally sensitive and healthy construction) and builds his own personal image/story.
This form of marketing is truly inexpensive -- you simply need a webcam in your truck and speak from your heart. I'm not sure if a little advertising message (ie somewhere on video a web address or company ID information) would help or hurt -- helping in drawing response; hurting in taking away the authenticity here.

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