Learning about construction marketing integrity

Serge Massicotte (right) receives the General Contractors Association of Ottawa Integrity and Ethics Award.

In today's other Construction Marketing Ideas blog, I tell the story about the winner of an Integrity and Ethics Award who sought to bring our business to the ground because of his perception that we lacked integrity and ethics.

The ironic story has some rather surprising observations, including the recognition that this blog started when I began to figure out what I needed to do to change our business values and relationships.

You can read the posting here.