Society for Marketing Professional Services (SMPS) Foundation White Paper on strategic alliances best practices. The project then moves to the editing and review stages, before it reaches publication in time for the SMPS Conference this August in Chicago.
In my research, I discovered the Association of Strategic Marketing Professionals and its related LinkedIn user group. Not surprisingly, few architectural, engineering or construction businesses belong to this association -- our industry is usually among the last to catch on to marketing innovations or improvements (which of course gives anyone in this industry who wishes to study the activities of other businesses a real edge in marketing innovation.)
Fake news causality and assumptions: Do you know when to check them at the door (and when to use them in your marketing approaches)? - [image: fake news fox] Undoubtedly, you’ve heard a lot in recent months about “fake news.” The concept like many political issues, has been framed within...
6 hours ago