Construction businesses which succeed with healthy relationships and repeat businesses almost always have real challenges in adapting to a marketing-focused approach to their enterprise, but the process is much easier if you think about what you are doing well, and focus on how to extend/enhance the successful processes.
By proactively enhancing your relationships, and by engaging in simple structured and measurable programs to enhance and increase your referral business, you'll achieve substantial -- and virtually immediate -- results for virtually no financial investment. In fact, you may save money, by cutting proposals and "bid chasing" for projects and jobs you don't have a chance of winning.
I'll explore these ideas, and more, in tomorrow's Construction Marketing Ideas blog at http://www.constructionmarketingideas.com.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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