The "Florida Contractors Exam" blog
Karyn Elliot, director of Education/Marketing for HG & Associates in Sarasota, FL, has started a blog which references this rather specialized URL, though internally appears to have the name "Elite Contractors Blog"
HG & Associates is lead by marketing consultant Henry Goudreau (photo at right).
The most recent entry gives a warning to contractors that hard times are on the way. She writes:
Right now we are in a major colon cleansing of the weak from the strong. I think conservative forward-thinking, tightening the old money belt and the mastering of better business skills is the most prudent course of action for any owner to take. This is exactly what makes the difference in the existing survival situation we have now. Knowledge is power, ego isn't.
HG & Associates is one of a few marketing/consulting organizations serving the industry. I don't know enough about their services to endorse them; selecting and using a consultant is one of the more challenging business decisions you will encounter. Be thoughtful and careful before rushing any decision. This entry in the Losing My Mind blog -- "Getting Good Advice Without Consultant Fees" cites among other references one of my own blog entries.
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