About advertising

This posting in Michael Stone's blog: You Have to Advertise, will brighten the day of any media salesperson (including, I expect, my company's own employees). Indeed, a rational, thoughtful and planned advertising strategy can work wonders -- especially when combined with editorial publicity, good community relationships, and of course your doing your work so well that you attract referral business. Note: You'll especially want to read the comments in the Michael Stone blog entry.