This JLC Online thread addresses the issues of work attire/advertising. The original poster asks about effectiveness of T-shirt advertising; then others observe that "dressing up" for the worksite is truly effective in brand development/awareness/quality standards.
In this business, little things count a lot, sometimes, and your 'uniform' may be one of the most important things you can do something about.
Marketing Is Leadership
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[image: marketing leadership cover]
The Society for Marketing Professional Services (SMPS) invited me to
co-ordinate the publication of a theme issue rela...
13 hours ago
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