This JLC Online thread addresses the issues of work attire/advertising. The original poster asks about effectiveness of T-shirt advertising; then others observe that "dressing up" for the worksite is truly effective in brand development/awareness/quality standards.
In this business, little things count a lot, sometimes, and your 'uniform' may be one of the most important things you can do something about.
Positioning and competitive advantage: The two key pieces to the marketing puzzle
-
[image: competitive advantage]
Bruce Johnson in his WiredToGrow site has published a worthy article: The
Difference Between Positioning and Competitive Ad...
14 hours ago
No comments:
Post a Comment