This posting from Ford Harding, "A Fall in a Ditch Makes You Wiser" is worth reading, and the comments to it are even more revealing. Essentially, Harding and his commenters remind us that a failure in winning business opportunities is never that if you learn from your experience. Most importantly, if you communicate with the organization where you lost the business for a debriefing, you may discover important answers. And if you conduct yourself with integrity and without any pushiness, you may well find you recover the business.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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