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Monday, March 08, 2010


Just returned from the CSC Toronto Trade Show. The most interesting development: Observations that the LEED program and environmental certifications may have some challenges and might not be doing what they are supposed to achieve. Lots of work to investigate that story ahead.

In the end, our business is discovering useful ideas and challenging assumptions. Out of that, hopefully, we will find some marketing genius. These matters of course are covered in the real Construction Marketing Ideas blog at another site.

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