I had an interesting and challenging discussion with a potential representative for the Design and Construction Report today, exploring the business philosophy and methodology. The question: Am I perceiving the enterprise from a perception based on my blinders and not the bigger opportunities out there.
She has a point. Of course, however, if you are exploring other ideas it is wise to keep things firmly grounded in practical circumstances: Change is hard for anyone.
More on this and other topics in tomorrow morning's Construction Marketing Ideas blog posting.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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