This time last year, I faced difficult and frustrating challenges. The recession hit like a ton of bricks just as i had loosened discipline, financial management and controls, thinking (a few months earlier) that all was well.
Wrenching, painful days continued as we made cuts while "extravagances" incurred in the good times continued. It is a hard feeling to enjoy little pleasures knowing that you are losing so much money that your business in jeopardy.
Today, we are much leaner and I have to work harder, but the business again is profitable. I need to hold on to the reins for a while to clear down the debt, but it is a relief to have weathered the storm.
Tomorrow, at http://www.constructionmarketingideas.com I'll write some useful material related to the topic -- Construction Marketing Ideas.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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